SCENARIO AND BUSINESS MODELLING

For the business model scenario I developed my visions of the future with the company analysis. Combining this two, gave me a new scenario based on 6-7 years from now on, for Ted Baker. I came up with 4 scenarios and translated them into 4 business models. I tested the feasibility based on the company and world’s developments. I explained the possible scenarios and discussed what the most feasible was:

'Focusing on the todays ‘buying’ target group. These customers choose for quality and something special.  They are willing to pay more for this. Ted Baker will work with innovative textiles, where the customer can add their own measurements and patterns by 3D printing. Ted Baker needs to show more than just a product. Experience will be the Unique Selling Point. The focus is on the difference between online and offline. The physical stores will use senses. Still employees will assist the customer to help them in the best possible way.

Online sales will grow even more and will turn into a front row virtual experience. This will give the ultimate shop experience where customers from everywhere are looking for.

In order to meet the exclusive feeling, Ted Baker needs to close their outlet stores. The inventory cost will decrease and the profit margin will be higher.'

Why:

Ted Baker want to be discussed globally. This will certainly happen in this scenario, because Ted will stand in an innovative way.

The gap between the slow and the fast consumer is getting bigger. As a company you need to make a choice. Either exclusive for costumers demands or fast, many and cheap. Companies that did not make a proper choice have gone bankrupt, like V&D in the Netherlands. Ted's buyers are slow Consumers, it is important to anticipate.

This scenario is feasible and the combination between slow consumers and fast developing technology will strengthen Ted’s business further.